Question

Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.
A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment

Answer 1

Answer:

B) microenvironment

Explanation:

• All these factors like the clients, customers, suppliers, marketing intermediate notes, customer markets, and competitors and the public, in general, all come under the microenvironment of the company which surrounds it.

• The macro-environment is composed of all the external political, social, technological, economical, and demographical ones.

Answer 2

Answer:  Micro-environment  

   

Explanation: In simple words, Micro-environment refers to the group of factors that directly affects the business operations of an entity. Suppliers, competitors and employees are some of the many examples of micro-environment.

In the given case, Dan has to study the close factors that directly affects the organisations ability to perform.

Thus, from the above we can conclude that the correct option is B .