Sally is the manager of Grubb It, a fast-food outlet. She is looking out for trends or events that could turn out to be a proble
m for the outlet in the future. She believes that the outlet's close proximity to a school could pose a problem, because of a growing concern over childhood obesity. In this scenario, Sally is involved in:
This question is incomplete. Here are the missing options:
<u>a. environmental scanning</u>
b. stakeholder mapping
c. contingency planning
d. a strategic review process
The answer is a. environmental scanning.
Explanation:
Environmental scanning consists in observing an organisation's internal and external environment. This is done in order to improve the current and future state of a company.
In the example, Sally is concerned with the external environment. Some of the factors to examine are recent events, competition and the physical environment.
