A video game console manufacturer hired scientists and engineers to work on ways to improve the video cards used in their game s
ystems. The main aim of the manufacturer was to enhance the utility of the products, as perceived by the customers, above that of its rivals. This company aims to:____________.
The company in other to be perceived above and to be preferred above their rivals, they are to create an innovation that is higher in quality and superiority to other game systems in other organisations
