Question

Matt is unhappy with the Luisteren music player that he bought recently. He mentions it to his friend Christine and suggests that she consider other brands. In the given scenario, Matt's behavior illustrates _____.

Answer 1

The options are:

a. Change behavior

b. Positive deconfirmation

c. Negative mouth to mouth

d. Confirmatory bias

Answer:

The correct answer is c) Negative mouth to mouth.

Explanation:

When talking about the negative mouth to mouth, reference is made to the information that is transferred from one person to another about the quality of a product, the negative mouth to mouth is when a customer complains about the conditions of the product obtained in the store.

This can damage the credibility of the company that receives criticism and can influence the decisions of potential buyers.

As it is in the case of Matt is dissatisfied with the product he bought, every time he tells his story, he will give his opinion of considering other brands, managing to consciously and unconsciously influence the person so as not to buy in that store.

I hope this information can help you.