Answer:
This segmentation approach is an example of Usage Rate Segmentation.
Explanation:
Market Segmentation:
It is a process in which a business or a company divides its market into different segments on the basis of demography, behavior of customers and other factors.
- There are four main types of Market segmentation which are Geography segmentation, demographic segmentation, behavioral segmentation and psycho-graphic segmentation.
- Segmentation by usage rate include the segmentation of the market on the basis of a product used by the customer. In this question, the market segmentation has on the basis of purchase patterns of their customer into light, moderate, heavy and non-user segments.
To answer the three key questions, to make decisions concerning what, how and for whom
Sociologist Pierre Bourdieu found that the perceptual schemes people draw upon are shaped in large part by their <u>social class position</u>
<h3>Who is Pierre Bourdieu?</h3>
Sociologist and public intellectual Pierre Bourdieu was from France. In a number of linked academic domains, Bourdieu's contributions to sociology of education, sociological theory, and sociology of aesthetics have had a significant impact.
<h3>What is perceptual schemes?</h3>
a mental image that serves as a framework for analyzing data brought in by the senses or for eliciting expectations about the appearance of a certain perceptual scenario.
<h3>What is social class position?</h3>
The terms "upper class," "middle class," and "lower class" are the most prevalent hierarchical social categories used to classify people in class societies. "Social classes" refers to a set of concepts in the social sciences and political theory that are centered on models of social stratification that occur in such societies.
To know more about Pierre Bourdieu visit:
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