Question

When Amway entered China, it opened up retail locations for the first time. Amway is a direct selling firm. This means that it sells almost exclusively through independent consultants. However, in China restrictions on direct selling required significant modifications in how consumers obtain these products. On the other hand, Amway has been able to sell many of its signature products to the Chinese market with little to no modification. In China, Amway was forced to _________ the distribution variable and _________ its product variable.A) ​ globalize; globalize
B) ​ customize; globalize
C) ​ localize; globalize
D) ​ globalize; customize
E) ​ internationalize; customize

Answer 1

Answer:

C) ​ localize; globalize

Explanation:

Localize the distribution variable happened because it was only for that specific location since Amway business model wasn´t possible in China they had to create a business model for that location, while globalizing their own products to offer the Chinese market things that would help them.