Answer:
"Problem recognition" is the correct answer.
Explanation:
- An empirical investigation has said that the initial phase of the development procedure of the customer and therefore its approach to buying seems to be the acknowledgment of problems that arise when consumers realize that perhaps the problem would also have to be solved.
- This is whenever the customer sees a requirement and is driven to rectify the conflicts.
Answer:
Answer is in table which is attached in the attachment. Please refer to the attachment.
Explanation:
<em>Calculations:</em>
Status quo: Revenue 30* 200= 6000, VC 30*20= 4000, CM 6000-4000= 2000, 2000-3000= -1000 (Contribution Margin – fixed cost = Profit/Loss)
(b) Since the loss is less in Advertising even after $300 cost of advertisement, so we would choose the option 3 for advertising.
(c). In order to survive in the period of recession, a business needs cash and reducing operation expenses can do it better. This business is in loss from last three months so it might be useful to shut down the business for some period.
Answer:
Substantiality.
Explanation:
Market segmentation is one of the important marketing strategies to divide the entire market into small segments in order to implement a better technique to satisfy the consumer need with specific products and schemes. There are four basic criteria for useful segmentation of the market:
- Accessibility.
- Actionability.
- Substantiality.
- Responsiveness.
Substantiality: This criterion of segmentation express the notion that the target market must be large enough to be profitable as a small segment can not justify the investment.
Similarly in the given case, it talks about the substantiality criteria of segmentation as it says a selected segment must be large enough to warrant developing and maintaining a special marketing mix.
Answer:
Managers can leverage organizational behavior components to maximize business success in the following ways:
Clearing locusts of control
Establishing communication chains
Organizing teams and orienting them to objective reach.
Identifying opportunity areas and establishing a critical feedback mindset for growth.
working with teams in an inclusive leadership scheme.
Explanation:
First of all, managers are observers that are trained to identify the processes of the organization. They have theoric and practical knowledge of the business dynamic and coordinate its operations to achieve success. Now, they have to set the organization's locus of control. To see what goals are achievable and which aren't. They also, create channels of communication to create a constant and dynamic environment to improve its operations. They organize teams setting goals and providing them tasks as well as responsibilities and freedom to innovate. Finally, they identify the opportunity areas and with a leadership scheme they work with the teams to improve efficiency.
