Question

While doing an online search for a music venue, Darcy ran across a performance of Lady Gaga that featured her hair neatly wrapped in Coca-Cola cans. The venue did not visibly identify the sponsor in any other way. Marketers would categorize this form of advertising as _________________.a) an infomercialb) bloggingc) product placementd) interactive promotion

Answer 1

Answer: (C) Product placement

Explanation:

 The product placement is one of the type of marketing technique in which the various types of specific products or the brands are incorporate into the other types of works for example television and the various types of films program.

The product placement is important as by using this strategy it helps in increase the sale and also increase the awareness of the brands.  

According to the given question, the marketers basically categorized into the advertising form as the product placement.  

Therefore, Option (C) is correct.