Question

The Mall of America, while located in chilly Minneapolis, MN, is located at the intersection of major freeways, with easy access to a major airport in a thriving metropolitan area. Store location is to the retailing mix as ________ is to the marketing mix.

Answer 1

Answer:

Place

Explanation:

The 4 main factors in the marketing mix are:

- Price, The monetary value of the product/

- Product, The intrinsic value of the product. This includes things such as feature, function, materials, etc.

- Promotion, The strategy that we use to let conusmers aware of the product.

- Place., The location and platform that we use to sell the product.

From the excerpt above, Mall of America is the location of the store where costumers could come and buy the product. This is why it is considered as 'place' in the marketing mix.