Question

You are learning about strategies that can help a friend's company extend her product's lifecycle. Your friend, Celeste, sells desserts locally and is known for her holiday cakes. Which of the following strategies is likely to be unsuccessful in extending the lifecycle of her cakes?
a. Package the cakes in boxes that consumers can reuse
b. Distribute the cakes in another state
c. Sell cakes year round, rather than just on holidays
d. Introduce a line of pies
e. Change the package size and label

Answer 1

Answer:E. Change the package size and label.

Explanation:

This would be like selling a new products and the reputation Celeste product have gain will not add any value to the product.