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snow_tiger [21]
3 years ago
6

​kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. after the cereal begins to a

ppear in these new​ markets, the company increases its promotion expenditure to counteract competitive responses.​ kellogg's is in the​ ________ stage of the product life cycle.
Business
1 answer:
Dafna11 [192]3 years ago
7 0
<span>The fact that Kellog is increases its promotion expenditure to counteract competitive responses means that </span>Kellogg's is in the​ maturity stage of the product life cycle. The maturity stage us the third stage of the product life cycle, and comes a<span>fter the </span>Introduction<span> and </span>Growth<span> stages.
</span>In this stage the companies are focused on maintaining their market share in the face of a number of different challenges.
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