Question

​kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. after the cereal begins to appear in these new​ markets, the company increases its promotion expenditure to counteract competitive responses.​ kellogg's is in the​ ________ stage of the product life cycle.

Answer 1

The fact that Kellog is increases its promotion expenditure to counteract competitive responses means that Kellogg's is in the​ maturity stage of the product life cycle. The maturity stage us the third stage of the product life cycle, and comes after the Introduction and Growth stages.
In this stage the companies are focused on maintaining their market share in the face of a number of different challenges.