Answer:
The Customer Lifetime Value of firm A amounts to $41,405. Hence, the correct option is 3
Explanation:
The formula to compute the Customer Lifetime Value of firm A is:
Customer Lifetime Value of firm A = Average annual sales × Average Profit Margin × Uniform series PW ( Present Worth) factor
= $55,000 × 15% × 5.0188
= $41,405
where
Average annual sales is $55,000
Average Profit Margin is 15%
We need to find out this:
The formula to compute this:
Uniform series PW factor = ( 1 + i%) ^ n - 1 / i % × ( 1 + i%) ^ n
= ( 1 + 15%) ^ 10 - 1 / 15% × ( 1 + 15%) ^ 10
= (1.15 ^ 10 -1) / (0.15 × 1.15 ^10)
= 5.0188
