Question

Telluride Ski Resort in Telluride, Colorado, is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing, using _________ to engage and create a community of customers.

Answer 1

Answer: The correct answer is: "Telluride Ski Resort in Telluride, Colorado, is a world-class ski destination. Taylor is a newly-hired manager of digital media and electronic marketing for Telluride. Taylor remembers reading about a new trend in video marketing, using amateur filmmakers to engage and create a community of customers.

Explanation:

Amateur filmmaking refers to videos, films, or any kind of audiovisual material created by inexperienced people. In general, the material produced by amateur filmmakers is low-quality, however, sometimes good content is produced. Taylor's idea is using the videos recorded by customers, during their visit at Telluride Ski Resort, in order to engage others and create an amateur filmmaking community.