Question

29. Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service. Fiona plans to use the Internet for
A) market segmentation

B) end-use segmentation

C) organization marketing

D) relationship marketing

Answer 1

Answer:

D) Relationship marketing

Explanation:

Relationship marketing is a strategy companies use to connect with their customers, build relationships and ensure loyalty. It involves engaging customers over a lengthy period to know their needs and then providing them with products or services tailored to satisfy those needs.

By initiating a project to build a website and encouraging customers to provide certain information to the company, Fiona plans to use the Internet for "relationship marketing".