Question

Which of the following is true of packaging and labeling?a) An advantage of packaging is the low cost required for the process.b) Packaging and labeling help in building a brand's equity.c) Labeling provides no benefits to manufacturers, but several benefits to consumers.d) A disadvantage of packaging is that it fails to convey a brand's positioning.e) Labeling often fails to satisfy the legal requirements of product disclosure.

Answer 1

Answer: Option B

Explanation: Packaging is the process of protecting the product so that its distribution and sales could be done easily and effectively. Apart from protection, the packaging of a product enhances its value and give it distinct feature over other product.

Labeling refers to the process of describing something using a word, phrase or sometimes even a picture.

Both packaging and labeling gives an identity to the product. It gives the idea to the customer of the company making such product, this further results in brand loyalty from the customers, thus, a stronger customer base.

From the above we can conclude that the correct option is B.