Question

Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) ________.

Answer 1

Answer:

early adopter

Explanation:

early adopter means a person who used company or organization new and innovative product, goods and technology before the usage of other customer. so in this case Fred is early adopter who evaluate each products before adopting and common use.

Answer 2

Answer:

Early adopter

Explanation:

Early adopter refers to an individual or business who uses a new product, innovation, or technology before others. Early adopters are more likely to pay more for the product than later adopters, if using the product will improve efficiency, increases market penetration or raises the early adopter's social status.

The reason organizations rely on and like the early adopters so that they can provide feedback about product deficiencies and cover the cost of the product's research and development.