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almond37 [142]
3 years ago
9

Coca-Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with t

he success of Gatorade, Coca-Cola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of Coca-Cola?
A. It is targeting the chasm between the early adopter and early majority market segment.
B. It is building new core competencies to protect and extend its current market position.
C. It is redeploying and recombining existing core competencies to compete in markets of the future.
D. It is leveraging existing core competencies to improve current market position.
Business
1 answer:
Effectus [21]3 years ago
8 0

Answer:

B.

Explanation:

Coca-Cola was trying to build new core competencies to protect and extend their current marketing position.

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Creative Sound Systems sold investments, land, and its own common stock for $31 million, $14.9 million, and $39.8 million, respe
Pie

Answer:

cash generated from investing activites 9.1 millions

Explanation:

proceeds from investment 31 millions

proceeds from land           14.9 millions

purchase of equipment      (24.9 millions)

purchase of patent             (11.9   millions)

cash generated from investing activites 9.1 millions

The purcahse of treasury stock

and the sale of treasury stock (own common stock)

should be disclosure in the financing activities

6 0
3 years ago
marquis suites shows movies in a living room atmosphere with comfortable chair and food and beverage service it deliverately cha
CaHeK987 [17]

The different pricing strategies are matched with the best scenarios below.

<h3>What are pricing strategies?</h3>
  • When selling a product or service, a company can employ a number of pricing tactics.
  • Senior executives must first assess the company's price position, pricing segment, pricing capacity, and competition pricing reaction strategy before determining the most successful pricing strategy for the company.

The scenario to the strategy it best illustrates is shown below:

1. When the Mays family went to Europe, they used a travel agent who worked out a trip that included airfare, hotels, and some tours all for one price.

Most Suitable Pricing Strategy: Bundling

2. Marquis Suites shows movies in a "living room" atmosphere with comfortable chairs and food and beverage service. It deliberately charges more than other theaters for this experience.

Most Suitable Pricing Strategy: Competition-based pricing

3. Chad is a do-it-yourself guy. He shops at Home Depot because, although they don’t usually run sales, he knows the store will offer the lowest price around on the tools he needs.

Most Suitable Pricing Strategy: Everyday low pricing (EDLP)

4. A major national retailer charges "full retail" for most of the lines it carries but runs "special sales" during which the company lowers its price.

Most Suitable Pricing Strategy: High-low pricing

5. When Walmart enters a new geographic area, the company undersells its more well-established competitors and eventually raises its prices once it has a loyal customer base.

Most Suitable Pricing Strategy: Penetration pricing

6. When Aaron was looking for mortgage lenders, he noticed that one major lender lowered their rates, and several others did the same within a few days.

Most Suitable Pricing Strategy: Price leadership

7. Larry Dietzel, a real estate agent, advised his clients to price their home at $199,900 when they listed with his agency.

Most Suitable Pricing Strategy: Psychological pricing

8. Overture Audio home theater systems can run as high as $100,000 but there are only a few companies offering the systems.

Most Suitable Pricing Strategy: Skimming price

9. Toyota’s approach to entering the U.S. market was to set a certain net profit margin, then determine what price the company had to offer to get Americans to buy its cars instead of domestic cars.

Most Suitable Pricing Strategy: Target costing

Therefore, the different pricing strategies are matched with the best scenarios.

Know more about High-low pricing here:

brainly.com/question/13961829

#SPJ4

Complete question:

Decisions about pricing strategies should be set in conjunction with other marketing decisions about product design, packaging, branding, distribution, and promotion. All these marketing decisions are interrelated. Prices must be related to the cost of producing the product and prices are usually set somewhere above cost. But price and cost aren't always related. There are three major approaches to pricing strategy: cost-based, demand-based (target costing), and competition-based. Other pricing strategies include skimming price strategy, penetration strategy, everyday low pricing (EDLP), high-low pricing strategy, bundling, psychological pricing, and demand-oriented pricing. Match each scenario to the strategy it best illustrates.

1. When the Mays family went to Europe, they used a travel agent who worked out a trip that included airfare, hotels, and some tours all for one price.

2. Marquis Suites shows movies in a "living room" atmosphere with comfortable chairs and food and beverage service. It deliberately charges more than other theaters for this experience.

3. Chad is a do-it-yourself guy. He shops at Home Depot because, although they don’t usually run sales, he knows the store will offer the lowest price around on the tools he needs.

4. A major national retailer charges "full retail" for most of the lines it carries but runs "special sales" during which the company lowers its price.

5. When Walmart enters a new geographic area, the company undersells its more well-established competitors and eventually raises its prices once it has a loyal customer base.

6. When Aaron was looking for mortgage lenders, he noticed that one major lender lowered their rates, and several others did the same within a few days.

7. Larry Dietzel, a real estate agent, advised his clients to price their home at $199,900 when they listed with his agency.

8. Overture Audio home theater systems can run as high as $100,000 but there are only a few companies offering the systems.

9. Toyota’s approach to entering the U.S. market was to set a certain net profit margin, then determine what price the company had to offer to get Americans to buy its cars instead of domestic cars.

A. Psychological pricing

B. Bundling

C. Target costing

D. Penetration pricing

E. High-low pricing

F. Competition-based pricing

G. Price leadership

H. Skimming price

I. Everyday low pricing (EDLP)

7 0
2 years ago
What is cost Price formulas​
gavmur [86]

Answer:

Cost price formula = Cost + Profit

Explanation:

The Cost price formulas count two factors the gives price of product and services. The cost price formula has two factors cost of product and profit percentage that seller want to generate from specific product or services.

5 0
3 years ago
In a department meeting, Jamira engages in a thoughtful dissent aimed at constructively challenging her manager, Shivana, to ret
kvasek [131]

Answer:

The correct answer is a) Constructive resistance.

Explanation:

Constructive Resistance is the ability of structural elements to withstand the efforts to which they are subjected without breaking. It depends on many factors among which the material used, its geometry and the type of union between the elements stand out.

6 0
3 years ago
. A business cycle is the a. period of time in which expansion and contraction of economic activity are equal. b. period of time
Mama L [17]

Answer:

c. recurring growth and decline in real GDP.

Explanation:

A business cycle is also called a economic cycle or trade cycle, and it is the fluctuation of GDP up and down along its long term growth trend. A business cycle consists of a period of boom and contraction in sequence.

It shows rise and fall in production of goods and services within a country including output from businesses, individuals, households, nonprofits, and government.

There are 4 stages that make up the business cycle that is peak, recession , trough, and expansion.

3 0
3 years ago
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