Question

if you followed the suggestions of robert m. mcmath, which of these provides the best advice for a marketer for colgate, when launching a new version of the toothpaste?

Answer 1

Robert M. McMath, would be best  for a marketer like Colgate to launch a new consumer product like toothpaste Study past toothpaste product failures and learn from them.

What is Product launching?
A product launch involves multiple teams, including  sales teams, customer support teams, product teams, product marketing, event management, and even managers. Each team aligns and collaborates to maximize go-to-market potential, building anticipation, interest, brand awareness and momentum in the process. Some product launches are more memorable and successful than others. For example, when Apple releases a new iPhone, it circulates several press releases and articles before unveiling the new design at its annual conference. This creates so much excitement and hype that potential users line up at retail outlets overnight to get their hands on the device.

To learn more about Product launching
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