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lawyer [7]
2 years ago
8

Suppose your firm develops a new pharmaceutical product that may be used to reduce blood cholesterol levels, so the firm is the

monopoly seller of this drug. If the elasticity of demand for this new product is -4, what markup should your firm use to set the profit-maximizing price for the product?
Business
1 answer:
Troyanec [42]2 years ago
5 0

Answer:

The markup calculated as a result of information about the elasticity of demand

Explanation:

As a monopoly seller of pharmaceutical products the price set as markup would be above our marginal cost.

There are three facts about markup:

1. The Markup is not to be a price below marginal cost of the pharmaceutical product.

2. Markup is smaller when demand is more elastic. Remember if the price elasticity of demand is lower than 1, (negative) a rise in price causes an

increase in revenue for the seller.

Therefore having a -4 elasticity of demand could imply more profits for the firm.

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Answer:

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Option B is the correct answer

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To calculate the price of the bond today, we will use the formula for the price of the bond. We assume that the interest rate provided is stated in annual terms. As the bond is a semi annual bond, the coupon payment, number of periods and semi annual YTM will be,

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Total periods (n) = 13.5 * 2 = 27

r or YTM = 0.064 * 6/12 = 0.032 or 3.2%

The formula to calculate the price of the bonds today is attached.

We will first calculate the value of semi coupon payment  made by the bond.

1023 = C * [( 1 - (1+0.032)^-27) / 0.032]  + 1000 / (1+0.032)^27

1023 = C * 17.8994796  +  427.2166529

1023 -  427.2166529  =  C * 17.8994796

595.7833471 / 17.8994796  =  C

C = 33.28495355 rounded off to 33.28

The annual coupon payment will be = 33.28495355 * 2 = 66.56990711 rounded off to 66.57

Annual Coupon rate =  66.56990711 / 1000 = 0.06656990711 or 6.656990711% rounded off to 6.66%

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