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vitfil [10]
2 years ago
6

GoPro makes point-and-shoot cameras and handycams for amateur photographers and hobbyists. It also has a separate line of camera

s dedicated to professional photographers. Additionally, it designs separate offers for each segment. Which of the following marketing strategies does GoPro most likely use in this instance?
a. Mass Marketing
b. Differentiated Marketing
c. Individual Marketing
d. Local Marketing
e. Direct Marketing
Business
1 answer:
Yakvenalex [24]2 years ago
5 0

Answer:

The correct answer is the option B: Differentiated Marketing.

Explanation:

To begin with, the name of <em>"Differentiated Marketing"</em> refers to a type of strategy that it can be choosen and used in the field of business' marketing when it comes to developing the main strategy for the sales of the company. Moreover, this type of strategy is focus on at least one or two segments or target groups who will be the ones in the center of the campaign and the goal will be to get the message to them and make them want the product so they will buy it. That is why, that the type of strategy that GoPro uses is a differentiated marketing strategy due to the focus that it has on the audience.

You might be interested in
"_____" is the alternative term for "comfort" that is used by the wall street journal as one of the factors to grade jobs.
Leya [2.2K]
The answer is environment, this is the word that the wall street journals used in having to term the word comfort as this is somehow a word that made sense to them or something that depicts to them for them, environment is a way of having to say that it is comfort or comforting to other people.
3 0
3 years ago
3-30 Operating leverage. Cover Rugs is holding a 2-week carpet sale at Josh’s Club, a local warehouse store. Cover Rugs plans to
Leni [432]

Answer:

The step by step answer to your problem is given below:

Explanation:

1A) Break even point for option 1:    

Sales- Variable cost= Fixed cost    

Q* $950-Q*$760= $7410    

Q*$190= $7410  

Q=$7410/$190  

Q= 39 carpets

1B) Breakeven point for Option 2    

Sales- variable cost-rent cost= 0    

Q*$950- $760*Q- (Q*950*10%)= 0    

95Q= 0    

Q= 0

2. At what level of revenues will Cover Rugs earn the same operating income under either option?

Operating income under Option 1 = $190Q - $7140

Operating income under Option 2 = $95Q

We have to find Q such that $190Q - $7140 = $95Q

Q=$7410/$95= 78 Carpets

Revenue= $950 x 78 = $74,100

For Q = 78 Carpets, operating income under both option 1 and 2 will be = $7410

a. For what range of unit sales will Cover Rugs prefer Option 1? b. For what range of unit sales will Cover Rugs prefer Option 2?

For Q > 78, say 79 carpets:

Option 1 gives operating income= (190*79) - 7410= $7600

Option 2 gives operating income= 95*79= $7505

So color rugs will prefer Option 1.

For Q < 78, say 77 carpets:

Option 1 gives operating income= (190*77) - 7410= $7220

Option 2 gives operating income= 95*77= $7315

So color rugs will prefer Option 2.

3. Calculate the degree of operating leverage at sales of 65 units for the two rental options.

Operating Leverage= \frac{Contribution margin}{Operating Income}

= Contribution margin per unit x Numbers of Carpet Sold= Contribution Margin

Under Option 1,

Contribution Margin per unit= $950-$760=$190,

Operating income= $190*65-$7410= $4940.

Degree of Operating Leverage= \frac{190*65}{6175}

=2.5

Under Option 2,

Contribution Margin per unit= $950-$760-$760-0.10*$950=$95,

Operating income= $95x65-$0= $6175.

\frac{95*65}{6175}

=1.0

4. Briefly explain and interpret your answer to requirement 3.

The degree of operating leverage helps managers calculate and anticipate the effects of fluctuations in sales on operating income. The calculation in requirement 3 show that when sales are 65 units, a % change in sales and contribution margin will result in 2.5 times that % change in operating income for option 1. But the same % change in Option 2 because there are no fix costs attached in option 2.

6 0
3 years ago
He georgetown, south carolina, traffic division reported 40% of high-speed chases involving automobiles result in a minor or maj
stellarik [79]

Answer: The probability that 25 or more out of 50 high speed chases result in minor or major accidents is 0.097807364  or 9.781%.

The rate of accidents at 0.40 is a constant rate, and hence we can use the binomial distribution to calculate the probability.

The formula for computing the probability with the binomial distribution is:

P(X=x) = _{n}C_{x}*p^{x}*q^{n-x}

where

N  is number of trials  = 50

p is probability of of a hit in a single trial. In this case, p = 0.40

q is probability of of a miss in a single trial. Now q = 1 - p; q = 1 - 0.4 = 0.6 for this question

x will take on the whole numbers from 25  and continue upto 50

The questions asks us to compute the probability that 25 or more chases will result in an accident.  

We express this as P( X≥ 25) mathematically.

We can also express P( X≥ 25)  as P (x=25) + P(x=26) + ................ + P(50) i.e the sum of all the individual probabilities when x assumes each of the values from 25 upto 50.

That's why x will take on each of the whole numbers from 25 to 50.

We can compute P( X=25) by substituting the values in the formula above.

P(X=25) = _{50}C_{25}*0.4^{25}*0.6^{50-25}

P(X=25) = \frac{n!}{x!*(n-x)!}*0.4^{25}*0.6^{50-25}

P(X=25) = \frac{50!}{25!*(50-25)!}*0.4^{25}*0.6^{50-25}

P(x=25) = 0.040463604

Similarly we need to compute the probabilities for x =26, 27 and so on until x =50. The sum total of all these probabilities the answer.

The workings have been made in excel and are attached to this answer as a picture.

4 0
3 years ago
Deep Water Mining added $411 to retained earnings last year on sales of $24,646. The administrative expenses were $4,370, deprec
ki77a [65]

Answer:

$18,290

Explanation:

The computation of the cost of goods sold is given below;

The profit after tax is

= Retained earnings + dividend

= $411 + $285

= $696

The profit before tax = $696 ÷ (1 - Tax rate)

= $696 ÷ (1 - 0.35)

= $1,071  

Now  

Sales = $24,646

Let us assume the Cost of goods sold be X

admin expenses = $4,370

Depreciation = $812

Interest = $103

Profit before tax = $1.071

Cost of goods sold (X) = $24,646  - $4,370 - $812 - $103 - $1,071

= $18,290

5 0
3 years ago
At what point does corporation make money from stocks
labwork [276]

Answer:

a corporation make money from stocks  at the IPO. Initial Public Offering.

Explanation:

A corporation only makes money out of a stick when it is Issued for the first time. This operation is called IPO and it’s the primary market for a stock in the exchange market.  

After the stock is sold to an investor the stock goes into the secondary market, In the secondary market the people that make a profit out of the sale of a stock are the stockholders but not the corporation.  

3 0
3 years ago
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