Question

Mova Auto Inc. is analyzing the purchasing power, inflation rate, per capita income, and level of disposable income in the country of Cadmia. Based on this analysis, the company will decide whether to market its products in Cadmia. Which of the following external forces in the marketing environment is the primary focus of Mova Auto Inc. in this scenario?a. Technological and innovative forcesb. Political forcesc. Competitive and economic forcesd. Regulatory forcese. Social forces

Answer 1

Answer:

Option C is correct because Mova Auto Inc is analyzing the competitive factors and economic factors to assess whether or not to enter this market. Mova is assessing the economic conditions to judge whether or not the manufacturing its products here will give any competitive advantage and that will Mova be able to control its costs in the long run. Is is also assessing that with what amount would its investment grow, its demand of the product grow and the customer segment which it must target will also depend on inflation, purchasing power and disposable income.