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Ierofanga [76]
3 years ago
11

An informal session of 6 to 10 customers in which a moderator asks their opinions about a firm's and its competitors' products,

how they use these products, and special needs these products don't address is known as a(n)
Business
1 answer:
Mekhanik [1.2K]3 years ago
7 0

Answer:

Focus group

Explanation:

Focus group is a small group of people who are introduced in an open discussion for research purpose. In the given question there is a informal session with 6 - 10 customers in which their opinions are considered about a firms products. This is a small group session which is initiated to identify product features and how these customers use these products. This is focus group for research purpose.

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Melissa Price is a member of the sales force at Urban Fashions, a Houston-based manufacturer of women's apparel. Melissa is prep
oksian1 [2.3K]

Answer:

<u>Pre-approach </u>

Explanation:

In case of personal selling, the seller and prospective buyer come face to face, wherein the former tries to highlight and convey product attributes to the prospect with an objective of effecting a sale.

Under 7 step personal selling approach, pre approach refers to conducting customer research and planning goals for the presentation, which is to be be given to the prospect.

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In the given case, Melissa is preparing for her first client meeting, trying hard to learn about prospect and his organization i.e customer research. Thus, this is the pre-approach step of the personal selling process.

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3 years ago
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nadya68 [22]

Answer:

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While creating its AFI strategy framework, Valdez Consultants decided what markets the firm should compete in.
cluponka [151]

Answer:

B. corporate strategy

Explanation:

Corporate strategy -

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Why is it important to know the interest rate on your credit card?
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