They are similar because rural means small, so it’s going from a small area to a big city, and that’s a big step. And going from a region to a different country... that’s a big thing two. They’re different because moving from a rural area to a city, it’s probably gonna be pretty similar to their last town, just bigger. And moving from a region to a different country, is a lot harder because there is different laws in different countries, and different languages.
Diverse cultural perspectives can inspire creativity and drive innovation. Local market knowledge and insight makes a business more competitive and profitable. Cultural sensitivity, insight, and local knowledge means higher quality, targeted marketing.
