Question

The auditor of a public company is assessing the value of all the intangible assets owned by the company. Which of the following would most likely be included in this assessment?A. The company's headquarters
B. The company's brand equity
C. The company's cash reserves
D. The company's plant and equipment

Answer 1

Answer:

B. The company's brand equity

Explanation:

Intangible assets lack a physical presence. They are assets that cannot be touched or seen. Intangible assets are contrasted by tangible assets, which include land, buildings, vehicles, plants, and machinery.  Examples of intangible assets include patent brand names, trademarks, or and copyright.

Intangible assets have a use-life of more than one year. They can be created or acquired, just like tangible assets. From the list in the case, The company's cash reserves, company's plant and equipment, and company headquarters are tangible assets because they have a physical presence.