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miv72 [106K]
3 years ago
13

A researcher is conducting an experiment in which one group of people is exposed to an advertisementand another group is exposed

to another advertisement. He is examining the effect of headline font sizes on consumers’ attitude toward the brand advertised. The participants in this experimental re-search are referred to as:
a. respondents
b. elements
c. factorials
d. subjects
Business
1 answer:
katen-ka-za [31]3 years ago
8 0

Answer:

d. subjects

Explanation:

"Experimental research, often considered to be the “gold standard” in research designs, is one of the most rigorous of all research designs. In this design, one or more independent variables are manipulated by the researcher (as treatments), subjects are randomly assigned to different treatment levels (random assignment), and the results of the treatments on outcomes (dependent variables) are observed."

Reference: Pelz, Bill, and Herkimer County Community College. “Research Methods for the Social Sciences.” Lumen, 2019

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Which of the following would be classified as a short-run decision? A restaurant's decision to increase the number of patrons it
podryga [215]

Answer:

A university's decision to add a new residence hall. A trucking firm's decision to move to a smaller facility.

Explanation:

Short run decision affects variable factor only. Adding a new facility is a long run decision. Hence a firm's decision to decrease the amount of electricity used in day-to-day operations by encouraging employees to adopt conservation strategies is a short run decision.

Hence, the correct answer would be:

A university's decision to add a new residence hall. A trucking firm's decision to move to a smaller facility.

4 0
3 years ago
An investment offers $6,400 per year for 15 years, with the first payment occurring one year from now. If the required return is
yawa3891 [41]

Answer:

PV= $62,158.4

Explanation:

Giving the following information:

Annual payment= $6,400

Number of periods= 15 years

Interest rate= 6% = 0.06

<u>First, we need to calculate the future value using the following formula:</u>

FV= {A*[(1+i)^n-1]}/i

A= annual payment

FV= {6,400*[(1.06^15) - 1]} / 0.06

FV= $148,966.21

<u>Now, the present value:</u>

PV= FV/(1+i)^n

PV= 148,966.21 / (1.06^15)

PV= $62,158.4

4 0
3 years ago
Susan Sheppard, Creative Design Manager at Word-of-Mouth Marketing Group, is consistently bullied by her colleague, Alexandra Wo
Vikentia [17]

Answer:

Negative reinforcement

Explanation:

Negative reinforcement is a behavioral psychology principle that occur when one's action allows  him / her to escape an unfavorable action before it occurs.

It is mentioned in the scenario that Sheppad  is being bullied and criticized  by Alexandra  , being the boss's sister .

Susan's idea of completing all work including the extras is a behavior intentionally put up to escape the constant unpleasant stimuli from Sheppad.

6 0
3 years ago
Blake eats two bags of generic potato chips each day. Blake's hourly wage increases from $ 8 to $ 15 , and he decides to stop ea
Oksanka [162]

Answer:

-3.28

Explanation:

Given that,

Initial quantity, Q1 = 2

Final quantity, Q2 = 0

Change in quantity = Q2 - Q1

                                = 0 - 2

                                = -2

Initial income, M1 = $8

Final income, M2 = $15

Change in Income = M2 - M1

                               = $15 - $8

                               = $7

Average quantity:

= (2 + 0) ÷ 2

= 1

Average income:

= (15 + 8) ÷ 2

= 11.5

Therefore,

Percentage change in quantity demanded:

= (Change in quantity demanded ÷ Average quantity) × 100

= (-2 ÷ 1) × 100

= -200%

Percentage change in income:

= (Change in income ÷ Average income) × 100

= (7 ÷ 11.5) × 100

= 60.87%

Income elasticity of demand:

= Percentage change in quantity demanded ÷ Percentage change in income

= -200 ÷ 60.87

= -3.28

7 0
2 years ago
Glasis is a type of paint made specifically for use on cars. An ad in Motor Trend magazine advising consumers to request their a
kiruha [24]

Answer: (E) Pull strategy

Explanation:

The pull strategy is one of the type of the marketing technique or the strategy in which the customers are pulled towards the product by using this strategy.

We use various types of mass media and the advertising for promoting the products and the services. It is also known as one of the type of channel strategy.

The main goal of the pull strategy is that by using various promotional tool we attract the consumers or user to the product and the services which is provided by an organization.

Therefore, Option (E) is correct.  

3 0
3 years ago
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