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amm1812
3 years ago
13

McDonald's is an excellent example of a firm that simultaneously employs both a product-differentiation and a cost-leadership st

rategy since its product differentiation based on cleanliness, consistency, and fun in its fast food outlets allowed the company to become the market share leader in the industry and to reduce its costs.True / False.
Business
2 answers:
Gnesinka [82]3 years ago
8 0

Answer:

True

Explanation:

McDonald's sells a lo different meals, and it also changes its meals depending on the countries at which they operate. E.g. in Mexico you can order McMolletes which are a type of breakfast meal (I guess), but you can also order burritos and other traditional Mexican food. In Germany, you can order Nürnberger which is a type of sausage sandwich, and the list goes on and on for every country at which they operate.

Also McDonald's offers the great advantage of selling cheap food. Basically their restaurants are among the cheapest food you can eat at many different countries, and at least you know they are prepared following certain standards (specially cleanliness).

julia-pushkina [17]3 years ago
7 0

Answer:

The correct answer is True.

Explanation:

Product differentiation is a competitive strategy that aims to make the consumer perceive the good or service offered by a company differently from those of the competition.

The cost leadership strategy is to find and maintain a low cost position compared to the competition, this will allow the company to obtain higher returns than the industry average.

There is a relationship between the cost leadership strategy and the possession of a high market share, this is because having a high market share allows the appearance of economies of scale and economies of experience, both contribute to reducing unit costs.

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John was recently hired by Backstreet Books. At the beginning of the first day on the job, his store manager handed him a small
Lady_Fox [76]

Answer:

<u>compliance-based ethics.</u>

Explanation:

Compliance-based ethics can be defined as a set of rules and conduct for the actions of employees of a particular company to be based on compliance with the laws that regulate business. It is designed to prevent, detect and punish behavior that is not in accordance with a company's pre-established rules.

There are critics who believe that compliance-based ethical codes do not promote individual ethical ability, but rather enforce rules motivated by fear and punishment, as legality and ethics are complementary but not equal.

6 0
3 years ago
Mike Derr and Mark Finger form a partnership by combining assets of their separate businesses. The following balance sheet is fr
larisa86 [58]

Answer and Explanation:

According to the scenario, journal entry for the given data are as follows:

Cash A/c Dr. $1,000

Supplies A/c Dr. $3,000

Land A/c Dr. $8,000

Equipment A/c Dr. $5,000

To A/c Payable A/c $4,500

To Notes payable A/c $3,100

To M. Derr capital A/c $9,400    ($1000+$3000+$8000+$5000-$4500-$3100)

(Being Derr's investment is recorded)

3 0
2 years ago
A company employing a _______ strategy would create a new product targeted to its current customers.
OLEGan [10]

A company employing a product development strategy would create a new product targeted to its current customers.

What is New Product Development ?

You can get the people in your division to come up with ideas for new products by following the given things mainly which revolves around reinforcing the novel ideas:

  • As employees have direct contact with the customers so they have the better ideas about the customers needs and wants.
  • Employees are well aware of the changing trends so they should be encourage to come up with the new and novel ideas for the new products.
  • Ideas can come from any where, from any level of the organization so each and every single employee should be motivated to participate in idea generation activities.

The importance of doing customer research is to have a drive for new product development. A research can be effective in pointing out consumer trends and fads, as well as opening a direct customer communication channel that feels prestigious for having its requests valued by a company. Through concrete data of potential customers and new customers, an organization has the ability to meet the actual demand of potential customers and make possible adjustments to the production process.

Learn more about New Product Development on:

brainly.com/question/15080666

#SPJ4

6 0
1 year ago
Which of the following is an ethical issue in marketing information
murzikaleks [220]

Answer:

Which of the following is an ethical issue in marketing information  management?

The ethical issue in marketing information management has to do with How to store customers' information securely. This must be done in such a way that customers information are not leaked out in order not to bridge the trust issue entrusted in them by the customer.

Explanation:

6 0
3 years ago
Match the following:
asambeis [7]

Explanation:

1. If butter complements margarine for instance, and there occurs a sudden increase in the price of butter leading to lower demand, this would affect the demand for margarine negatively leading to a fall in the demand for margarine.

2. If this goods are substitutes the demand for butter will increase when the price of margarine rises.

This is because it is only natural for people to switch to the next best alternative (substitute) that fills the same purpose or needs.

3. Remember Ice cream and ice cream cones complementary goods; meaning the demand for one increases the demand for the other and vice versa.

4. If the price of ice cream increases, demand would also decrease for ice cream as consumers are usually sensitive to price.

This decrease in the demand for ice cream would also affect ice cream cones since they complement each other, leading to a decrease in the demand for ice cream cones.

5 0
3 years ago
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