Question

As a result of new global competition, companies have had to make a wide variety of high-quality custom-designed products at a very low cost. Something had to change on the production floor to make that possible. Several major developments have made U.S. companies more competitive: (1) computer-aided design and manufacturing, (2) flexible manufacturing, (3) lean manufacturing, and (4) mass customization.

Answer 1

Answer:

The correct answers are numbers (1), (2), (3), and (4).

Explanation:

U.S. businesses were made more successful by four important factors:

• Computer-Aided Design and Manufacturing: includes Computer-aided Design (CAD), Computer-aided manufacturing (CAM), and the combination of both techniques in Computer-Integrated Manufacturing.

• Flexible Manufacturing: multi-tasking machines are designed so the performance is as diverse as possible.

• Lean manufacturing: use of technology to manufacture with fewer resources for this purpose.

• Mass customization: customizing and producing goods that meet the needs and desires of customers at the closest possible point.

Answer 2

Answer:

Number 4 is correct. Mass customization.

Explanation:

In this question, the most appropriate alternative is mass customization.

It can be defined as a process where companies produce goods and services for an expanded market, but that such products are modified and personalized to meet the needs and desires of a potential customer.

Mass customization allows the company to produce customized products with the advantage of productive flexibility and low unit costs that come from the mass manufacturing process.

This is a marketing strategy that is used to generate value for the consumer, since the company is able to offer a product with greater added benefits and at the same time maintain low manufacturing costs, which creates value and increases consumer satisfaction.