The Federation was made in 1953 and fell apart in 1963.
You must be able to keep your audience's motivation in mind in order to persuade them into what are you saying, because keeping in mind, what the audience wants gives you an opportunity to support you on your side, winning them and making your persuasion more relevant to them, which gets them hooked.
I believe the answer is: morality
The purpose of morality is to act as some sort of guidance to perform correct behavior that all 'rational' persons should do within a social group. Morality does not necessarily regulated by law, but violating it would definitely make a member of a social group the be negatively perceived by other members.