Question

Wen, a consumer researcher, is conducting a research on the buying behavior of the hispanics. as part of her study, she calculates a consumer's buying power by relating it to the consumer's income. the consumer attributes that wen employs in her research can best be described as _____.

Answer 1

Wen, a consumer researcher, is conducting a research on the buying behavior of the hispanics. as part of her study, she calculates a consumer's buying power by relating it to the consumer's income. the consumer attributes that wen employs in her research can best be described demographics.