Question

Because more than half of all U.S. households are made up of only one or two persons, Campbell's packages meals with only one or two servings, which is an example of ________ segmentation.

Answer 1

Answer:

Demographic segmentation

Explanation:

Because more than half of all U.S. households are made up of only one or two persons, Campbell's packages meals with only one or two servings, which is an example of demographic segmentation. Demographic segmentation groups consumers according to some objective physical, measurable or other classification attribute of prospective customers, If a business finds out that its older consumer value different things than its younger consumers, it might have an opportunity to use demographic segmentation.