The salesperson's objective is to obtain a purchase commitment from the prospect and create a customer during closing stage in the personnel selling process. Personal selling process starts with prospecting, pre-approach, approach and then presentation, followed by handling objectives and then closing process. In closing process, salesperson actually want the costumer to purchase the product, therefore, he or she tries to close the process as soon as possible by taking purchasing intention from the customer. This is the most important step in the whole process because this steps yields actual sales where all other steps help this step.
