Question

Whenever Donald considers upgrading his personal computer system, he consults with Jeremy, a knowledgeable friend who always has the NEWEST technology. For Donald, Jeremy is a(n) __________ in the diffusion of innovation curve.
a. innovator
b. laggard
c. late majority
d. early majority
e. early adopters

Answer 1

Answer:

The answer is A.

Explanation:

Jeremy is an innovator. Innovators are always the first person to adopt new ideas or new technology or new products. Innovators are known as risk takers. They are always on the look out for new things(products, technology).

Innovators are rich because new products tend to come with high premium during launching.

Answer 2

Answer:

A) innovator

Explanation:

Innovators are the first ones to purchase a new product, they represent a relatively small group of customers.  

The diffusion of innovation theory tries to explain how new technology spreads until it is adopted by a large number (or a majority) of consumers. Innovators are the starting point in the diffusion of new technologies.