Answer: The consumer market segment that is described is the Usage-Rate Segmentation.
Explanation:
This type of consumer market segment is used to determine how much a buyer/consumer uses the product. This put the consumer into a particular category that is used by companies when deciding on their products.
The consumers/customers are put into categories such as the;
- heavy product users
- light product users
- non-users
- medium product users
Larger companies tend to market towards the heavy product users instead of the other 3 categories.
What are the options and I’ll tell you when you comment on mine when
Answer:
Subliminal stimuli
Explanation:
Subliminal stimuli is defined as a stimulus that is below the sensory capacity of an individual. It is below the threshold where the individual can perceive that there is a change in something. For example if a company is producing potato chips and they want to increase salt content.
The point at which the consumer starts to notice a change in salt content of the potatoe chips is above the subliminal stimuli.
Although subliminal stimuli is not readily perceived it can unconciously influence consumer behaviour.
Answer:
The correct answer is letter "B": marketing research.
Explanation:
Marketing research is the study companies make before launching a product or service by which they gauge how successful could be the product in the market. The marketing research is the indicator that will determine if the goods will be produced or not. This study is also helpful at the moment of determining the target market of the firm and its scope, as well as the approximate price that consumers would pay for the product.
<span>This is the gestalt law of closure. Gestalt means a whole comprised from many pieces that takes on a meaning larger than itself. This refers to Lilian's process of assembling the word- it is composed from letters, but takes on an independent meaning. The law of closure is when this happens anyway even when we don't have all the information.</span>
