Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
Answer: The nation of Sorare
Explanation:
The Gini coefficient is a statistical measure that is used to measure income disparity/ inequality in a country.
The closer to zero the Gini coefficient is, the more equitable the income in a country is. Simply put, if more people in a nation have similar levels of income, the Gini coefficient will be smaller.
In the question, the nation of Sorare has two people earning a high amount of money while others make considerably less. This shows a high income disparity which means that the Gini coefficient here will be higher than in Melka where citizens mostly have similar incomes.
The answer is: C.accrual basis of accounting
Accrual basis of accounting would record a certain transaction as soon as it happen, even though an exchange of payment has not been made. Compared to any other basis, accrued basis tend to the most likely to represent the actual financial condition of a company. This is why this basis is used as the current industry standard.
Answer:
The correct answer is B. The monetary base.
Explanation:
The Monetary Base is made up of all legal money in circulation (that is, bills and coins), added to the reserves of commercial banks in the central bank. In other words, it is the legal money issued by the Central Bank of a country and can be in the hands of the public, or else in the cashier of the different commercial banks that the financial sector of the country. The monetary base is monitored by the central bank and constitutes its main way to control the money supply. Also another way to define the monetary base is that they constitute the monetary liabilities of the central bank.
Answer:price elasticity of demand for Dunkin Donuts’ regular coffee is 1.8
Explanation: Using the midpoint formnulae
Price elasticity of Demand =percentage change in quantity demanded/ Percentage change in price.
Percentage change in quantity = new quantity - old quantity / (new quantity + old quantity)/2 x 100
= 40-10/(40+10)/ 2 = 30 /25 = 1.2 x 100 =120%
Percentage change in price = new price - old price / new price + old price)/2 x 100
= 1- 2 / (1+2)/2= -1/1.5x 100 = -66.67 %
Price elasticity of Demand =percentage change in quantity demanded/ Percentage change in price.
= 120%/-66.67%= -1.79 = -1.8
For Price elasticity of demand, the sign is not included and the basis for elasticity is on the value itself . here we can conclude that the Price elasticity of demand for Dunkin donut is 1.8 and elastic because a fall in price led to an increase in amount being sold.
