Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will likely use a(n) __________ strategy.
Select one:
a. direct investment
b. franchising
c. exporting
d. joint venture
e. strategic alliance
Answer:
b. franchising
Explanation:
For a food business like a gourmet sandwich business, the best global entry strategy Gerald will likely take that involves low risk and limit in control of international store is franchising strategy.
Franchising, which involves a contract that allows one company to use the brand and concept of another company, guarantees getting customers and retention of customers. The image of the product offered would be created in current and potential customers
.
Answer: Introduction phase.
Explanation:
Campbell's company is going through the introduction phase of it's development cycle. In the introduction phase, a business; builds it's customer base, makes very little or no profit, observes slow growth rate and the running cost is usually high, but the business tends to stabilize as it enters the growth phase.
Refrained from making commitments to its partners and ensured that they do the same.
A strategic alliance is supposed to be two or more companies working together to achieve a common goal while still maintaining their independent company identity, but if they fail to manage that relationship then the should refrain from making promises or goals they cannot keep.
Answer:
Yes the statement is correct.
Explanation:
The statement is given by Matt Cheuvrant. In business the statement is absolutely correct that you can not satisfy the need of all the customers. A business cannot offer a product at less than its cost if a customer cannot afford it. Also an organization cannot start manufacturing a product because one customer demands it. If the company decides to satisfy all his customers by offering a large variety of products it may result in establishing in-house competition resulting in declining profits from both the products. If the company tries to give everything to every one this enhances its risk of failure resulting nothing in its own hands.
Businesses should focus on a single product and try to create a niche market. The product should be unique and its features should be extensively different from the other competitive products available in the market. This creates heavy switching cost to customers which ensures the business that customers will retain loyal to it. You can everything for few customers. They will not want to leave you because of your product specific features that are not available in the market.
