Question

What is an example of a bandwagon technique in advertising?

Answer 1

A commercial shows a celebrity using a skin care product, so other people are inclined to use it

Answer 2

Bandwagon advertising uses a group mentality to try to convince individual consumers that a product is worth purchasing. The idea is that if it is good enough for the group, then it is good enough for you. There have been many examples of bandwagon advertising propaganda techniques used over the years.