Question

L'Oreal has a famous slogan, "Because you're worth it." The brand has used this for years and because of _________, it has sustained. The slogan can mean different things to so many different users of all of their products.

Answer 1

Answer:

strategic ambiguity

Explanation:

Strategic ambiguity is a deliberate communication ambiguity that an entity used to convey a certain message that puts the reader or the user of such message in a position to interpret it in a number of ways depending on the customers relationship with the firm, this is in most cases to the advantage of the business entity issuing it. It is strategy employed by the top management of an entity to avoid being specific and yet being able to convey the message that serves different customers and different purpose.