Question

Fantanella did a content analysis of letters to the editor. She counted the number of times that the words "disagree" and "agree" appeared, but she also coded the underlying message of the letters as being positive or negative. Coding the underlying meaning of the letters is known as coding the______________.
a. ideal types.
b. manifest content.
c. nonobvious meaning.
d. latent content.
e. words

Answer 1

Answer: D

Explanation: The correct answer is letter D, latent content.

Latent content is a concept created by Sigmund Freud to describe the underlying meaning of the things we say, write or do; for example, if we say "i am happy for you" but the tone we use says otherwise, the real meaning is not manifest but latent.