Answer:
Option A.
Mass marketing; digital marketing
Explanation:
Mass marketing refers to the various market strategies which are employed with the aim of selling to as many people as possible.
Digital marketing refers to the use of the internet, mobile devices, social media platforms, search engines, and other channels to reach consumers.
The problem with mass marketing is that the target audience is way to much. This makes marketing efforts seem generic, and most of the time, it is difficult to meet the paying point of customers this way.
Modern day technology has made it possible for customers to be targeted based on their persona, and given offers that meet their paying points, thus leading to more sales.
Thus, the explosive developments in communication technologies have left companies doing less mass marketing and more digital marketing.
When a company freezes hiring and tightens expenses due to decreased demand for its products or services, it is involved in a(n) defensive strategy.
This is further explained below.
<h3>What is
a defensive strategy. ?</h3>
Generally, The term "defensive strategy" refers to a kind of marketing technique that assists businesses in retaining prized clients in the face of potential poaching by other businesses.
Other businesses that are either situated in the same market category as one's own or that sell comparable goods to the same demographic of customers are considered to be one's "competitors."
In conclusion, A corporation is engaging in a defensive strategy when, as a result of falling consumer demand for its goods or services, it puts a halt to new employee recruiting and reduces its overall spending.
Read more about defensive strategy.
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#1 goal-setting #2 decision-making
Answer:
<u>Cheyenne Company</u>
Amount in $ Amount in $
Sales revenue 728,400
Less;
Sales Returns and Allowances 25,320
Sales Discounts 12,380
<u> (37,700)</u>
Net sales <u> 690,700</u>
Explanation:
The revenue section of the income statement shows the computation of the net sales which is the result of the total sales less sales returns, discounts and allowances.