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bija089 [108]
3 years ago
9

At one​ time, Miller Beer was known as the​ "champagne of bottled​ beer." It was targeted at an elite class of customers.​ Later

, to increase​ sales, Miller was repositioned to attract members of the working middle class. What is this segmentation method​ called?
Social Studies
1 answer:
Harrizon [31]3 years ago
5 0

Answer:

Psychographic

Explanation:

Psychographic: This is a qualitative method that describes the psychological attributes of consumers. It can be applied in studying values, personality, interests, and attitudes.

Psychographic explain the buyer's hobbies, spending values, and habits. In short, it states why the buyer buys.

Example: Characteristics of the consumer in the market place.

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