Penningtons Superstore, which specializes in plus-size fashions for women, wanted to determine if it should add a line of plus-s
ize junior wear. The following statement reflects which step in the five-step marketing research approach? "To compare the effectiveness of offering products for the teenage market in our current stores versus opening separate stores targeted directly to this market, let's distribute questionnaires to current shoppers and solicit their opinions, set up some focus groups with plus-size teens, and locate any relevant secondary research."
The answer is Step #3: Collect Relevant Data and Information.
Explanation:
This step is based on conducting different methods for collecting data before analysing it. Some techniques include using surveys, interviews or even secondary source research.
It's necessary to ensure that the data is unbiased and reliable, which is why in this example they are having a focus group and another one, based on current customers.
