Question

Tony, a community college student, is working on his marketing paper. As he researches different types of branding on the internet, he gets distracted by a link to Ellen DeGeneres’ latest funny video. Tony clicks on it and spends time watching Ellen’s latest antics and laughing instead of working on his paper. Tony just experienced the pull of which type of brand?

Answer 1

Answer:

Personality Brand

Explanation:

Personality brand is associated to the attributes of human beings related to a brand name. Tony in the question relates to the funny videos by Ellen and is therefore pulled to the personality. He may not be very much interested in the video, but because Ellen has an appreciable value that adds an extra benefit tor show, Tony is pulled to it. In a case where a particular consumer segment enjoys a distinctive set of traits, personality brand is in play.