Question

Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald's, what is the POD?

Answer 1

Answer:

health

Explanation:

Subway's points of difference (POD) when it is compared to McDonald's is health (or healthy food). When Subway is compared to other health food restaurants it's POD is taste. Subway focuses on selling healthy food that tastes well.

POD is what makes your business different form other similar businesses. A restaurant market is a monopolistic competition, where every supplier offers a different product than its competitors, and only those that excel at differentiating themselves in a good way will grow and expand.