Which of the following is NOT a benefit of a social media presence for a brand? Group of answer choices Social media allows comp
anies to have a short-term focus. Social media allows marketers to establish a public voice and presence online. Social media can cost-effectively reinforce other communication activities. Social media can encourage companies to stay innovative and relevant. Social media can be used to build or tap into online communities.
Answer: Social media allows companies to have a short-term focus.
Explanation:
Social Media has made the world way more connected than it was before even with the advent of the Internet. As such, companies were able to leverage on this to improve their brand and popularity by being present on the various social media platforms.
With social media, companies have been able to marketers to establish a public voice and presence online, cost-effectively reinforce other communication activities, build online forums and communities as well as remain relevant in a fast changing world.
Companies having a short term focus as a result of social media <em>is not a benefit</em> of social media. A company should always think long term and even social media can help them achieve long term growth if long term marketing plans are integrated with social media marketing.
The answer is option B) According to the Lewis two-sector model the creation of a Modern (urban) Sector will:
Create a flow of labor from the traditional sector into the modern sector.
Explanation:
The two sector model propounded by W. Arthur Lewis is a theory of development that identifies two sectors: the traditional and modern sector.
According to this theory, the creation of a modern sector will generate a flow of excess labor from the traditional sector to the urban sector where there is more demand for labor.
Over time, this migration will create more jobs, stimulate industrialization and a framework for sustainable development.