Explanation:
Aggregate planning is a marketing activity, whose objective is to plan in advance the use of resources and materials for use in the organization's production. This planning can usually take 6 to 18 months.
It is necessary to plan the capacity of equipment, materials, hours worked and other variables, in order to meet demand over a period of time to avoid undue costs as much as possible, and even to influence supply and demand in the market. market.
Therefore, when a company offers an additional variety of products, it may face difficulties in planning and managing resources, and take more time to plan effectively, compared to a company that offers one or a few similar products or services, In this case, planning is faster, easier and cheaper, which can mean significant competitive advantages and better positioning.
