Question

. Licensing occurs when: a. A licensee allows a licensor to use its intellectual property for a fee. b. A professional league pays a company to manufacture product using the league logos. c. The owner of an intellectual property grants its use to a third party in exchange for a fee. d. A company pays an athlete for autographs.

Answer 1

Answer:

c. The owner of an intellectual property grants its use to a league in exchange for a fee.

Explanation:

Licensing occurs when: owner of an intellectual property grants its use to a league in exchange for a fee.

Answer 2

Answer:

C) The owner of an intellectual property grants its use to a third party in exchange for a fee.

Explanation:

Licensing is basically a contract by which a licensor authorizes a licensee to manufacture or produce their products and services and offer them for sale. This license requires the payment of fees or royalties in exchange for the authorization and use.

Usually licensing takes place on different markets than the original market, e.g. an American retailer authorizes another retailer in Europe to use their brands like Toys r Us that still operates in Europe.