The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful------
-a critical part of a successful international marketing strategy. a. political analysis
b. regulatory audit
c. environmental analysis
d. marketing analysis
Since in the question it is mentioned that the resistance to change depend upon the non-sufficient, not correct or the information that misleads so here the managers should use the education & communication for managing the resistance as the given situation represent the education and communication scenario.
The correct word for the blank space is: all-you-can-afford, percent of sales.
Explanation:
The all-you-can-afford budgeting technique implies having a company investing in everything the firm can pay for. It is normally used for start-ups with limited funds so they use it as much as they can to keep the business going. As the sales increase, the investments in different departments are increased as well such as production, logistics, or marketing so the company moves according to the demand of the product.
The percent of sales budgeting relies -as it names says- on the number of sales a company is capable of processing. All the organizations' expenditures and advertising will have a directly proportional relationship with the percentage of sales of the organization.
