According to my research on different types of market strategies, I can say that based on the information provided within the question the strategy being defined is called a Diversification Strategy. Like mentioned in the question this strategy focuses on implementing a current or completely new product into a brand new market that the company has not previously marketed in.
For example, a Phone company like Samsung finds out that no other company is selling phones in Ecuador and there is a large demand for phones. Since Samsung sells phones they decide to open a store in Ecuador. Therefore, Samsung is Diversifying into Ecuador's Markets.
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Pretty accurate because the North (Union) won the Civil War . Mainly due to the fact that the South (Confederacy) lacked soldiers & supplies to fight anymore battles.