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dusya [7]
3 years ago
5

In the multiplex industry, Vibrant Movies Inc. is an upscale multiplex that focuses on superior customer experience. The firm ch

arges premium prices for its movie tickets and services. Global Cine Inc., in contrast, charges the lowest price in the industry with its no-frills approach. In between these two segments is True Movies Inc., which offers a customer experience comparable to that of Vibrant Movies at a price almost as low as that of Global Cine. What strategy is True Movies pursuing in this scenario?
Business
2 answers:
Rudiy273 years ago
5 0

Answer:

True movies is pursuing an integration strategy.

Explanation:

"Integrated marketing is the process of delivering a consistent and relevant content experience to your audience across all channels. [...] The ultimate goal of integrated marketing is a consistent, customer-centred experience that delivers results for your brand."

Reference: NewsCred. “What Is Integrated Marketing?” Insights, 7 Oct. 2019

alina1380 [7]3 years ago
3 0

Answer:

D. blue ocean strategy

Explanation:

According to a different source, these are the options that come with this question:

A. liquidation strategy

B. product diversification strategy

C. market penetration strategy

D. blue ocean strategy

Blue ocean strategy refers to the opening of a new market and the creation of demand through the processes of differentiation and low cost strategies. When the blue ocean strategy is employed, the competition is made irrevelevant through the capture of the market space that was previously uncontested. In this example, True Movies was able to capture a space that was uncontested by either Vibrant Movies or Global Cine Inc.

You might be interested in
The threat of direct competition tends to be high whenAnswers: there are few firms in an industry and these firms tend to be une
Natasha2012 [34]

Answer:

When firms are unable to differentiate their products

Explanation:

Direct competition is also known as perfect competition which occurs when two or more firms produce and sell the commodities that are not in anyway different. This makes the buyers not have preference for any of the product as the commodities are largely the same.

However, when firms can differentiate their products, they now more in perfect competition but now in indirect competition or monopolistically competitive market. Indirect competition therefore occurs when firms sell differentiated products which are not really the same because they are branded but these products can provide the same satisfaction to the need of the consumer.

Therefore, the threat of direct competition tends to be high when when firms are unable to differentiate their products.

I wish you the best.

7 0
3 years ago
Canyon Buff Corp. is considering the purchase of a new piece of equipment which would cost $11,000. This equipment will have a f
Furkat [3]

Answer:

Tax shield on depreciation = 600

Explanation:

given data

new piece of equipment = $11,000

salvage value = $1,000

marginal tax rate = 30%

average tax rate = 20%

time period = 5 year

to find out

net effect of annual depreciation on the free cash flow

solution

we know here cost of asset and  Salvage value so we get depreciation cost  

depreciation cost is = 11000 - 1000 = 10000  

and

annual depreciation = 2000  

so that Tax shield on depreciation will be

Tax shield on depreciation = 2000 × 30%

Tax shield on depreciation = 600

5 0
4 years ago
During the last ice age, a ________ glacier covered much of the northern United States.a. cirque b. piedmont c. mountain d. cont
s344n2d4d5 [400]

Answer:

D.Cirque

Explanation:

sana maka tulong ako

8 0
3 years ago
What is new marketing ?
Talja [164]

Answer:

New media marketing centers on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of new media to engage potential and current customers.

Explanation:

7 0
3 years ago
Question Help
Dmitry_Shevchenko [17]

What's is the unemplyment rate?

The unemployment rate soared from a 50-year low of 3.5 percent to 14.8 percent in April 2021 at the beginning of the CVID-19 pandemic, and then fell faster than many forecasters anticipated, to 6.3 percent in January 2021

The employment rate is_____percent

The employment-population ratio represents the proportion of the civilian non-institutional population that is employed. In 2021, the U.S. employment rate stood at 56.8 percent.

5 0
3 years ago
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