Answer:
lack of education amongst the people
A locality is a human settlement: city, town, village, or even archaeological site. A place's absolute location is its exact place on Earth, often given in terms of latitude and longitude. For example, the Empire State Building is located at 40.7 degrees north (latitude), 74 degrees west (longitude)
I believe the answer is: Pathos
Pathos could be initiated by various strategies. For example, the speaker could appeal to the emotions by telling an emotional story about his/her past experience, but still related to the topic of the speech.
Other strategy would be to build the persuasive case on the culture/tradition that could be related by most of the audiences.
That mike will not do good on the sat reasoning test and might fail because he was unprepared and did nothing the night before to help better his chances to do good on the sat reasoning test. Mike could of studied with one of his friends all night to make sure they do better than good on the test and to make sure they both know everything on the test.